August 10, 2012

Social Media Can Be Intimidating: It Doesn’t Have to Be

Too many people are afraid of social media. If you don’t understand it, social media can be intimidating, but it doesn’t have to be. The uncertainty of it can leave you paralyzed. But, what if you had a source for ideas and content, and could do it all in the evening, away from the office?
July 31, 2012

Are You Selling a Dream or Just Promoting Your Business?

Everyone likes to think their product or service is SO good, it can stand on its own. “All I have to do is put it out there and people will instantly realize they need it—and then, SHAZAM! I will be a HUGE success!” If only it were that easy.
June 8, 2012

Your Reputation is Everything! Are You Managing it Online?

I learned from my father that a man (woman too) have only two things that matter: their name and word! If you lose any one of those two you have nothing! And while character is what you’re in charge of; reputation is what everyone else creates and your reputation is everything. So, how are you managing it online?
May 31, 2012

Are You Losing Faith in Your Blog?

Many people have been told, “You need to blog!” And I agree, if you are looking to promote a business or just share an opinion, it’s the most effective way to do so with total control of your message. Now, with that said, just because you blog doesn’t mean the world will want to read it, if the quality is not there, you’re off message or not marketing it effectively.
May 24, 2012

You Know You Need to Blog, but You Don’t Know How

Who’d have thought a few years ago that blogging would become a powerhouse for news, opinion and information over traditional sources in the media. As a matter of fact, DestinationCRM.com did a study in 2011 with BlogHer that shows bloggers are trusted more than a celebrity endorsement! So if you’re in business, you need to start blogging right away.
May 18, 2012

When Promoting, Think ‘Human Nature’ and Common Sense

When it comes to marketing, there are many strategies and tactics, but nothing beats understanding human nature and using common sense. In a social media driven world, funny tactics, hyperbole and exaggeration will get you only so far—since sooner or later the dots will be connected and you’re out of business.