Frequently Asked Questions


Q. Why do I need a social media professional? Can’t I just join Facebook and Twitter and do it myself?

Well, you can do that, but that is not social media marketing, that’s social networking. While anyone can network, an effective marketing program is quite different.

For example, an effective program not only uses the known networks, but uses other networks and tools as well, so they can target market, filter unwanted followers (profane and crude), maintain ratios so that the networks do not limit your growth and protects your blog from being plagiarized.

Also, a professional creates effective content, so they can drive traffic to your website; which is the ultimate goal. Your website is where a sale takes place!

Q. With do-it-yourself software like MS Publisher  and MS FrontPage  available, why should I use a marketing professional?

The software that one uses is not the issue, but rather, the concepts one uses. The best example would be one who decides to represent oneself in a court of law and one who hires a lawyer—the outcome is usually extremely different. Which result would you prefer?

Q. Other than making a website look good, what does a professional marketer bring to one’s website?

While aesthetics are important, too much of a good thing kills the effectiveness of a website. Moreover, how you say what you say is more important as well. Complement this with understanding proper layout, Google requisites that will either make your site rank well or not, and understanding what helps a website convert a visitor to either a subscriber for ongoing marketing, or a sale are crucial services provided by a marketing professional.

Q. What’s the difference between my local printer, who employs graphic designers, and a marketing professional?

While a printer can produce high-quality material, typically they produce what you provide and do not offer professional marketing consultation or copy writing services. For example, there are 22 laws of marketing that need to be adhered to if you want success. There are marketing strategies that deliver greater results than others. A marketing professional, like Success by Design, are experts in these areas.

Q. Isn’t a marketing professional expensive?

The answer is yes and no. An inexperienced marketer is extremely expensive, because you will pay for a service/material that will produce little to no results. An experienced marketer costs nothing, because advertising/marketing is paid for by the sales it generates. Therefore, it pays for itself.

Q. How do I get started?

Fill out the request form in the sidebar or give us a call at (727) 504-4913. We’d love to hear from you.

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