What Does Your Marketing Say About Your Business: Professional or No Money?
Many people are business savvy, but not marketing savvy. Want proof! Surf the Internet; you will see it replete with websites that were done by business owners on too low a budget for one of the most important tools in their marketing arsenal—and it shows!
Your marketing material says more about your company than your service. Why? A customer has to go through the marketing before they make a buying decision. If your material is unprofessional, potential customers will think, “There’s no money behind this company; hence how do I know they will be here to service me after the sale?”
Add to this the new dynamic of social media and blogging, and tying it all together with your brochures, presentations, website and public relations! The lack of a well-thought out strategy with proven tactics to deliver traffic to your website, the hub of all your marketing effort, and you’re sabotaging your business.
Don’t lose potential customers due to an unprofessional image and ill prepared campaign!
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