When it comes to marketing, there are many strategies and tactics, but nothing beats understanding human nature and using common sense. In a social media driven world, funny tactics, hyperbole and exaggeration will get you only so far—since sooner or later the dots will be connected and you’re out of business.
Ask yourself, “What do I do when I see something online or in social media that I’m interested in?” If you’re like most, you Google it and ask your peers on Facebook, LinkedIn, Google+ or Twitter (to name a few) what they’ve heard and think.
In a study done by Eric Qualman in 2009, it showed that 78% of people who use the Internet and social media trust what their peers have to say over advertising. So what does this all mean to you? If you understand human nature and use common sense, you will always put your best foot forward and get better results.
So here are a few tips and points to think about, as you promote yourself or company.
I know that this is a “DUH!” statement. However, too many people DO NOT know their audience; they assume they do and we already know what ASSUME can do.
By this I mean, what is the demographic (are they young, middle aged, elderly, single, married, religious, agnostic, liberal or conservative); how does that demographic think in general; what interests that demographic?
For example, a married person’s priorities may be more family and child safety oriented, while a single person’s priorities may be more self-centered and riskier. If the demographic is women, they think differently than men. So you need to know who you are speaking to!
While this is a generality, people tend to think in the same way about certain things. For instance, in general, people do not like to be sold; people do not like to be made to feel they don’t know or are ignorant. People like to do business with people they like. People buy from people they trust or someone THEY trust trusts.
Ask yourself, “If I were online, what would catch MY attention and make me look further?” Is it the flashy pop-up or is it an article I read with many good comments? Is it the advertising video (akin to a television commercial today) or an interview in the news or a talk show I follow? Is it someone being generous with their time, offering to help me with answers, or someone pushing an agenda and a sale?
These are things you need to pay attention to when strategizing your marketing plan and choosing your tactics.
No one likes it when another person is arrogantly proud about his or her accomplishments to the point of having to permanently graft their hand on their back, for patting it so much. However, there is something about a humble spirit that seems to be very attractive!
Now, I’m not saying you don’t let the world know what you can do and have accomplished. That would be marketing suicide! But HOW you do it is another story.
Whenever possible, post information from a third party who had something to share about you. Testimonials, articles in the news, grateful comments from others regarding your generosity! You see, these tactics will get people to admire and like you, and when they like you, they will listen to what you have to say.
While marketing is far broader than these tips, in the world of social media and in your daily interactions, these tips will help you position yourself in the best way to grow your network. And, the bigger your network, the bigger your reservoir for future business! After all, it’s rarely about what you know, but rather WHO you know—so make sure you meet plenty of people. Happy tweeting!