Is Your Marketing and Communication Pulling People in or Pushing Them Away?
Words have power. They paint mental pictures, elicit emotion and guide thought which leads to action. Copywriting is the most important part of your website.
While I agree the user experience leads, because if they don’t like the look and feel they won’t read your message. But make no bones about it, your message is what persuades and sells.
Content is NOT Copy
Just writing information about your product or service won’t suffice. Copywriting is not just art; there’s a science to it. Once the science has been answered, the creative adds the emotion, removes the logic and creatively meets your prospect where he or she may be, so you take them where you want them to go. It’s what decides whether someone takes action (subscribes to your blog or newsletter, or buys something).
Turn Your Website and Marketing Material into a Conversion Machine
Have Success by Design’s Eddie Velez write your copy and make your message jump off the page, grab someone by the heart and pull him or her in.