July 31, 2012

Are You Selling a Dream or Just Promoting Your Business?

Everyone likes to think their product or service is SO good, it can stand on its own. “All I have to do is put it out there and people will instantly realize they need it—and then, SHAZAM! I will be a HUGE success!” If only it were that easy.
May 18, 2012

When Promoting, Think ‘Human Nature’ and Common Sense

When it comes to marketing, there are many strategies and tactics, but nothing beats understanding human nature and using common sense. In a social media driven world, funny tactics, hyperbole and exaggeration will get you only so far—since sooner or later the dots will be connected and you’re out of business.