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Everyone likes to think their product or service is SO good, it can stand on its own. “All I have to do is put it out there and people will instantly realize they need it—and then, SHAZAM! I will be a HUGE success!” If only it were that easy.
When it comes to marketing, there are many strategies and tactics, but nothing beats understanding human nature and using common sense. In a social media driven world, funny tactics, hyperbole and exaggeration will get you only so far—since sooner or later the dots will be connected and you’re out of business.