May 31, 2012
Are You Losing Faith in Your Blog

Are You Losing Faith in Your Blog?

Many people have been told, “You need to blog!” And I agree, if you are looking to promote a business or just share an opinion, it’s the most effective way to do so with total control of your message. Now, with that said, just because you blog doesn’t mean the world will want to read it, if the quality is not there, you’re off message or not marketing it effectively.
May 24, 2012

You Know You Need to Blog, but You Don’t Know How

Who’d have thought a few years ago that blogging would become a powerhouse for news, opinion and information over traditional sources in the media. As a matter of fact, did a study in 2011 with BlogHer that shows bloggers are trusted more than a celebrity endorsement! So if you’re in business, you need to start blogging right away.
May 18, 2012
When Promoting, Think 'Human Nature' and Common Sense

When Promoting, Think ‘Human Nature’ and Common Sense

When it comes to marketing, there are many strategies and tactics, but nothing beats understanding human nature and using common sense. In a social media driven world, funny tactics, hyperbole and exaggeration will get you only so far—since sooner or later the dots will be connected and you’re out of business.
May 15, 2012

Twitter is a Powerhouse for Driving Traffic and Building Awareness!

It’s amazing what a little innovation, with what may have not seemed like much at the time, can become a revolution that changed the world. Who would’ve thought the ability to send a 140-character messages, online mind you (where you can already send a full thought via e-mail to a group) would catch on. But it did!
May 10, 2012
Internet Surfer

What Makes a Good Website? Part 2

Now that we understand the importance of your website being the absolute best it can be, when it comes to marketing effectiveness, if your site has been underperforming, you are on your way to changing that! Last week we covered the first three crucial points, now we are going to discuss the remaining four points.
May 7, 2012

Are You Selling or Persuading?

No one likes to be sold. Therefore, you have to educate, entertain and inform your public about your offering, persuading them to dig deeper.
May 3, 2012
Internet Surfer

What Makes a Good Website? Part 1

So what makes a good website design? I thought you’d never ask! Let’s look at that. Now I am not going to talk about SEO (Search Engine Optimization) or the technical aspect of a website; just good design.