August 10, 2012

Social Media Can Be Intimidating: It Doesn’t Have to Be

Too many people are afraid of social media. If you don’t understand it, social media can be intimidating, but it doesn’t have to be. The uncertainty of it can leave you paralyzed. But, what if you had a source for ideas and content, and could do it all in the evening, away from the office?
June 19, 2012
Social Media Marketing Guru

Beware of the Social Media Marketing Guru

Many people call themselves social media marketing gurus. Beware of the GURU! Simply understanding social networking does NOT qualify someone to run a marketing campaign.
June 8, 2012
Your Reputation is Everything! Are You Managing it Online

Your Reputation is Everything! Are You Managing it Online?

I learned from my father that a man (woman too) have only two things that matter: their name and word! If you lose any one of those two you have nothing! And while character is what you’re in charge of; reputation is what everyone else creates and your reputation is everything. So, how are you managing it online?
May 31, 2012
Are You Losing Faith in Your Blog

Are You Losing Faith in Your Blog?

Many people have been told, “You need to blog!” And I agree, if you are looking to promote a business or just share an opinion, it’s the most effective way to do so with total control of your message. Now, with that said, just because you blog doesn’t mean the world will want to read it, if the quality is not there, you’re off message or not marketing it effectively.
May 24, 2012

You Know You Need to Blog, but You Don’t Know How

Who’d have thought a few years ago that blogging would become a powerhouse for news, opinion and information over traditional sources in the media. As a matter of fact, did a study in 2011 with BlogHer that shows bloggers are trusted more than a celebrity endorsement! So if you’re in business, you need to start blogging right away.
May 15, 2012

Twitter is a Powerhouse for Driving Traffic and Building Awareness!

It’s amazing what a little innovation, with what may have not seemed like much at the time, can become a revolution that changed the world. Who would’ve thought the ability to send a 140-character messages, online mind you (where you can already send a full thought via e-mail to a group) would catch on. But it did!
May 10, 2012
Internet Surfer

What Makes a Good Website? Part 2

Now that we understand the importance of your website being the absolute best it can be, when it comes to marketing effectiveness, if your site has been underperforming, you are on your way to changing that! Last week we covered the first three crucial points, now we are going to discuss the remaining four points.
May 7, 2012

Are You Selling or Persuading?

No one likes to be sold. Therefore, you have to educate, entertain and inform your public about your offering, persuading them to dig deeper.
May 3, 2012
Internet Surfer

What Makes a Good Website? Part 1

So what makes a good website design? I thought you’d never ask! Let’s look at that. Now I am not going to talk about SEO (Search Engine Optimization) or the technical aspect of a website; just good design.
October 18, 2011
Are you too trusting

Are You Too Trusting Online? It Can Cost You Big!

Bitdefender, a leading provider of security software for computers, conducted a study in social media to see how easy it was to compromise one’s account. What does this study show? We can learn two things: a) one should not trust anyone they do not personally know online and b) why social media marketing is such a powerful tool.
October 11, 2011
the right tool for the right job

Free Business Tools for a Recessionary Economy

"...if you’re a small business, non-profit organization, church or proprietor, then you probably are among the masses struggling financially through this economy. However, your business does not have to suffer (as much). You can still project a professional image and do business like a pro with the help of the following free tools..."
September 25, 2011

Social Media Background Checks Are Not Just For Employment!

While most people are very wise about their privacy, teenagers seem to think that they live in a force field that will prevent nothing bad from happening to them. It’s always the OTHER person who gets caught, gets sick, gets addicted, gets pregnant, etc. While that is enough of an issue to deal in itself, they take this same carefree attitude when it comes to posting their crazy whims online. What may be popular to a small circle of friends and every like-minded kook who combs through social-media profiles, looking for something juicy to gossip about, will not be so popular when you’re out of high school and starting a real life.