August 10, 2012
intimidating

Social Media Can Be Intimidating: It Doesn’t Have to Be

Too many people are afraid of social media. If you don’t understand it, social media can be intimidating, but it doesn’t have to be. The uncertainty of it can leave you paralyzed. But, what if you had a source for ideas and content, and could do it all in the evening, away from the office?
July 5, 2012
capture-the-data

Social Media Alone is NOT the Answer!

Social media alone is NOT the answer. If you don’t have a plan for capturing the data, it could cost you plenty should the cloud fail.
June 19, 2012
Social Media Marketing Guru

Beware of the Social Media Marketing Guru

Many people call themselves social media marketing gurus. Beware of the GURU! Simply understanding social networking does NOT qualify someone to run a marketing campaign.
June 8, 2012
Your Reputation is Everything! Are You Managing it Online

Your Reputation is Everything! Are You Managing it Online?

I learned from my father that a man (woman too) have only two things that matter: their name and word! If you lose any one of those two you have nothing! And while character is what you’re in charge of; reputation is what everyone else creates and your reputation is everything. So, how are you managing it online?
May 18, 2012
When Promoting, Think 'Human Nature' and Common Sense

When Promoting, Think ‘Human Nature’ and Common Sense

When it comes to marketing, there are many strategies and tactics, but nothing beats understanding human nature and using common sense. In a social media driven world, funny tactics, hyperbole and exaggeration will get you only so far—since sooner or later the dots will be connected and you’re out of business.
May 10, 2012
Internet Surfer

What Makes a Good Website? Part 2

Now that we understand the importance of your website being the absolute best it can be, when it comes to marketing effectiveness, if your site has been underperforming, you are on your way to changing that! Last week we covered the first three crucial points, now we are going to discuss the remaining four points.
October 18, 2011
Are you too trusting

Are You Too Trusting Online? It Can Cost You Big!

Bitdefender, a leading provider of security software for computers, conducted a study in social media to see how easy it was to compromise one’s account. What does this study show? We can learn two things: a) one should not trust anyone they do not personally know online and b) why social media marketing is such a powerful tool.
October 11, 2011
the right tool for the right job

Free Business Tools for a Recessionary Economy

"...if you’re a small business, non-profit organization, church or proprietor, then you probably are among the masses struggling financially through this economy. However, your business does not have to suffer (as much). You can still project a professional image and do business like a pro with the help of the following free tools..."
September 25, 2011
investigator

Social Media Background Checks Are Not Just For Employment!

While most people are very wise about their privacy, teenagers seem to think that they live in a force field that will prevent nothing bad from happening to them. It’s always the OTHER person who gets caught, gets sick, gets addicted, gets pregnant, etc. While that is enough of an issue to deal in itself, they take this same carefree attitude when it comes to posting their crazy whims online. What may be popular to a small circle of friends and every like-minded kook who combs through social-media profiles, looking for something juicy to gossip about, will not be so popular when you’re out of high school and starting a real life.
August 31, 2011

Social Media: A Personal Experience

This article was difficult to write, because I had to think of what would help the average user NOT interested in becoming a guru? So this is NOT an end-all be-all article, but rather some things that are sometimes overlooked to make it a more enjoyable experience.
August 23, 2011
contemplating

What Does Social Media Mean to You?

There are three reasons why people use social media and most use it for more than one, and they are: to stay in touch with family and friends, to find information on topics of interest and to market oneself, product or company. Read on and learn more on how to do it effectively.
August 18, 2011
extension of you

Social Networking is an Extension of You

When it comes to social media, the jury is out; people love it! However, many believe it gives them a license to live an alternate life; a life that if they had no scruples nor anyone who would make them feel ashamed, this is what they would do.
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