July 5, 2012

Social Media Alone is NOT the Answer!

Social media alone is NOT the answer. If you don’t have a plan for capturing the data, it could cost you plenty should the cloud fail.
June 19, 2012
Social Media Marketing Guru

Beware of the Social Media Marketing Guru

Many people call themselves social media marketing gurus. Beware of the GURU! Simply understanding social networking does NOT qualify someone to run a marketing campaign.
May 31, 2012
Are You Losing Faith in Your Blog

Are You Losing Faith in Your Blog?

Many people have been told, “You need to blog!” And I agree, if you are looking to promote a business or just share an opinion, it’s the most effective way to do so with total control of your message. Now, with that said, just because you blog doesn’t mean the world will want to read it, if the quality is not there, you’re off message or not marketing it effectively.
May 24, 2012

You Know You Need to Blog, but You Don’t Know How

Who’d have thought a few years ago that blogging would become a powerhouse for news, opinion and information over traditional sources in the media. As a matter of fact, DestinationCRM.com did a study in 2011 with BlogHer that shows bloggers are trusted more than a celebrity endorsement! So if you’re in business, you need to start blogging right away.
May 18, 2012
When Promoting, Think 'Human Nature' and Common Sense

When Promoting, Think ‘Human Nature’ and Common Sense

When it comes to marketing, there are many strategies and tactics, but nothing beats understanding human nature and using common sense. In a social media driven world, funny tactics, hyperbole and exaggeration will get you only so far—since sooner or later the dots will be connected and you’re out of business.
May 7, 2012

Are You Selling or Persuading?

No one likes to be sold. Therefore, you have to educate, entertain and inform your public about your offering, persuading them to dig deeper.