Many people have been told, “You need to blog!” And I agree, if you are looking to promote a business or just share an opinion, it’s the most effective way to do so with total control of your message. Now, with that said, just because you blog doesn’t mean the world will want to read it, if the quality is not there, you’re off message or not marketing it effectively.
When it comes to marketing, there are many strategies and tactics, but nothing beats understanding human nature and using common sense. In a social media driven world, funny tactics, hyperbole and exaggeration will get you only so far—since sooner or later the dots will be connected and you’re out of business.
Bitdefender, a leading provider of security software for computers, conducted a study in social media to see how easy it was to compromise one’s account. What does this study show? We can learn two things: a) one should not trust anyone they do not personally know online and b) why social media marketing is such a powerful tool.
Ever since 9/11 our rights have been slowly eroded. The mantra being that we need to do these things for security. To which I quote Benjamin Franklin, “Those who would give up their liberty for more security, deserve neither liberty nor security.” It’s not a matter of whether you’re doing something you would be ashamed of (I pray that is not the case with any of you… or me), but rather asking the question, what gives anyone the right to gather private information on anyone, other than if he or she is committing a crime?
While most people are very wise about their privacy, teenagers seem to think that they live in a force field that will prevent nothing bad from happening to them. It’s always the OTHER person who gets
caught, gets sick, gets addicted, gets pregnant, etc. While that is enough of an issue to deal in itself, they take this same carefree attitude when it comes to posting their crazy whims online. What may be popular to a small circle of friends and every like-minded kook who combs through social-media profiles, looking for something juicy to gossip about, will not be so popular when you’re out of high school and starting a real life.
Since every computer is issued an “Internet Protocol” address (IP address, which is reflected numerically, e.g. 22.214.171.124), wherever you go a digital trail is recorded. Not only is the trail recorded, what you looked at, searched for and clicked on is also captured. Imagine what a company could do with this information? What could the government do? What could a child molester or rapist do? The implications are staggering! But, what choice do we have if we need to use the Internet? You can’t crawl back to the Stone Age! Read on and learn how you can protect yourself and your privacy.
There are three reasons why people use social media and most use it for more than one, and they are: to stay in touch with family and friends, to find information on topics of interest and to market oneself, product or company. Read on and learn more on how to do it effectively.
When it comes to social media, the jury is out; people love it! However, many believe it gives them a license to live an alternate life; a life that if they had no scruples nor anyone who would make them feel ashamed, this is what they would do.
Words have power! When one chooses words to express a message, they should choose them very carefully. Why? Well, quite simply, once words leave your mouth, you can’t take them back. And, the old saying of “Sticks and stones may break my bones, but words will never hurt me” is not true.