Facebook arrives where it wanted to be all along: Pay for Advertising The reasons people use social media are to be informed, helped and entertained. No […]
Killing 3 Birds with 1 Stone in Social Media Most businesses have a one-size-fits-all approach when it comes to social-media marketing. After all, they want prospects! […]
Social Media Marketing is More than Just Promotion How social media can help customer retention, online reputation and lower administrative costs The term “social media marketing” […]
Are Your Social Media Expectations Unrealistic? Humans have always had a desire to socialize; the herd mentality. In the Bible, as soon as the world repopulated […]
Too many people are afraid of social media. If you don’t understand it, social media can be intimidating, but it doesn’t have to be. The uncertainty of it can leave you paralyzed. But, what if you had a source for ideas and content, and could do it all in the evening, away from the office?
Many people call themselves social media marketing gurus. Beware of the GURU! Simply understanding social networking does NOT qualify someone to run a marketing campaign.
When it comes to marketing, there are many strategies and tactics, but nothing beats understanding human nature and using common sense. In a social media driven world, funny tactics, hyperbole and exaggeration will get you only so far—since sooner or later the dots will be connected and you’re out of business.