August 10, 2012

Social Media Can Be Intimidating: It Doesn’t Have to Be

Too many people are afraid of social media. If you don’t understand it, social media can be intimidating, but it doesn’t have to be. The uncertainty of it can leave you paralyzed. But, what if you had a source for ideas and content, and could do it all in the evening, away from the office?
May 18, 2012

When Promoting, Think ‘Human Nature’ and Common Sense

When it comes to marketing, there are many strategies and tactics, but nothing beats understanding human nature and using common sense. In a social media driven world, funny tactics, hyperbole and exaggeration will get you only so far—since sooner or later the dots will be connected and you’re out of business.