Many people call themselves social media marketing gurus. Beware of the GURU! Simply understanding social networking does NOT qualify someone to run a marketing campaign.
I learned from my father that a man (woman too) have only two things that matter: their name and word! If you lose any one of those two you have nothing! And while character is what you’re in charge of; reputation is what everyone else creates and your reputation is everything. So, how are you managing it online?