The Ruminations of Eddie Vélez

When Promoting, Think “Human Nature,” Common Sense

When it comes to marketing, there are many strategies and tactics, but nothing beats understanding human nature and using common sense. In a social...

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Twitter is a Powerhouse for Driving Traffic and Building Awareness!

It’s amazing what a little innovation, with what may have not seemed like much at the time, can become a revolution that changed the...

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What Makes a Good Website? Part 2

Now that we understand the importance of your website being the absolute best it can be, when it comes to marketing effectiveness, if your...

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Are You Selling or Persuading?

No one likes to be sold. Therefore, you have to educate, entertain and inform your public about your offering, persuading them to dig deeper.

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What Makes a Good Website? Part 1

So what makes a good website design? I thought you’d never ask! Let’s look at that. Now I am not going to talk about...

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